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DANONE LAUNCHES NEW VOLVIC COFFEE DRINK IN GERMANY

Danone Germany has launched Volvic Coffee, a new range of natural mineral waters infused with coffee and featuring added fruit flavours.

Volvic claims that the new drink is a “sensational alternative to iced tea,” and the new range is available in three varieties: Mocha & Lemon, Robusta & Blackcurrant and Arabica & Passion Fruit Lychee.

Each of the three flavours are free from artificial preservatives, artificial flavours and sweeteners and each flavour contains 25 calories per 250ml serving.

Additionally, the beverages are packaged in reusable PET bottles and are available in 370ml and 750ml sizes.

The new products are now available throughout Germany in major retailers such as REWE, HIT, Globus, Edeka and Wasgau.

370ml bottles will have a suggested retail price of €0.99 per bottle, while the 750ml bottles have a suggested retail price of €1.69,




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