26/06/12

Nutrinova, the sweetener and preservative business of Celanese, has launched Sunsation.

The announcement of the new sweetener is set against a backdrop of a growing focus in the industry on stevia, with its ‘natural’ positioning.

The first product in the platform is Sunsation Sunett SL, a sweetener system for sugar-reduced or sugar-free food and beverage products.

According to Nutrinova, the company created the Sunsation platform to fill a need in the industry for better tasting zero-calorie sweetened products. It is said to simplify the formulation process so manufacturers can bring products to market faster.

In the past, said the company, manufacturers have managed multiple sweetener ingredients and iterative combinations to create the desired taste profile. The Sunsation platform’s approach is claimed to provide manufacturers with drop-in solutions in which the individual ingredients have been selected to complement one another.

The Sunsation Sunett SL system includes Nutrinova’s Sunett, other high intensity sweeteners, and speciality ingredients that have been combined to provide a clean, sweet taste that is closer to sugar versus similar products, said the company, allowing manufacturers to enhance other aspects of their products.

Sunsation Sunett SL can be used in a broad range of products including carbonated and energy drinks, skinny cocktail mixers and powdered drink mixes, yoghurt, and other dairy products. It can also be used in juices, lemonade and punches.