Taura Natural Ingredients has named France-based Phoenix Ingredients as European distributor for its Gourmet Series fruit pieces for the artisanal confectionery and bakery sectors.

 

Phoenix, based in Bordeaux, will collaborate with Taura Natural Ingredients to find new channels for Gourmet Series, which is said to tap into the growing trend for high quality, hand-made confectionery and bakery products.

 

Taura’s Gourmet Series comprises six varieties of fruit pieces made using Ultra Rapid Concentration (URC) technology. All are designed to be easily used ‘off-the-peg’ by smaller-scale craft bakeries, chocolate producers and innovative chefs.

 

Included in the Gourmet Series range are strawberry, blueberry, raspberry, orchard fruit, orange and honey. All six varieties are available in a format and pack-size that has been specially created for artisan producers.

 

“We’re delighted to team up with Taura Natural Ingredients to market Gourmet Series across Europe,” said Alexandre Nau, founder and director of Phoenix. “ It’s an excellent concept that answers a genuine need in the artisan bakery and confectionery sector for authentic fruit ingredients that can be used easily and without fuss.”

 

“Alexandre has a superb track record in the market for premium quality bakery ingredients so it made sense to partner with Phoenix at a time when we are looking to mount a real push for Gourmet Series across Europe,” said Peter Forceville, sales and marketing director EMEA at Taura Natural Ingredients. “Consumers are increasingly looking for real fruit ingredients in their bakery and confectionery products, and Gourmet Series offers an easy way for companies to meet this demand with none of the technical drawbacks associated with other types of fruit ingredients.”

 

Phoenix takes over from Netherlands-based VIP4VIP as distributor for Gourmet Series.

 

“We’ve had a really successful partnership with VIP4VIP and Remy de Bruijn, the company’s founder,” said Forceville. “We wish Remy all the best and thank him for all his fantastic efforts during the time we worked together.”