HOME / BUSINESS / NATUREX OPENS CHILE SALES OFFICE

By Ian_McMurray Posted  In Business, News

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Naturex is strengthening its position in Latin America in response to growing local demand for natural ingredients, the company said. Following the January 2014 acquisition of Chile Botanics and its factory in Linares, the group is now opening a sales office in Santiago, Chile.

 

The Chilean branch provides current and future customers with the full product portfolio from Naturex. Part of a network of three sales offices and two factories in Latin America, the Chilean office is said to be in line with the group’s expansion strategy in emerging markets. Guillaume Levade, Sales Director – Latin America is heading the sales office, which will support the development of three strategic markets: food and beverage, dietary supplements and  pharmaceuticals, as well as cosmetics.

 

According to Naturex, Chile is a very dynamic country with one of the highest GDPs per capita within the Latin America region.

 

“This indicator confirms the potential of the country,” said Levade. “Combined with the fact that Chile has the most free-trade agreements in the world, we think there is an exceptional opportunity for Naturex to grow our business in this country and facilitate the development of our presence in neighbouring countries. The Latin American market remains a top priority for Naturex and the company continues to invest in the area in order strengthen ties to its customers.”

 

The richness of Chile’s natural environment also offers an opportunity for Naturex, the company said. It sources Quillaja saponaria, a native tree rich in saponins from the Chilean forest. Sustainably harvested in partnership with local authorities, the wood is extracted to obtain quillaia extracts with different levels of purity. These specific extracts address different markets according to their final applications by either reinforcing natural foaming in beverages or by acting as a natural emulsifier in flavour or colour emulsions and beverages.